• Full Time
  • London
  • 45000 GBP / Year

Our client is a luxury travel and superyacht company

With headquarters in London and Palm Beach Florida, they embody a boutique and modern passionate to create luxury and extraordinary experiences.

The Social Media Manager plays a pivotal role in not just the marketing team but within the business, responsible for developing and overseeing an industry leading social media strategy that ensures their brand stands out from the competition. The Social Media Manager will develop and implement informed content strategies tailored to the strengths of various social media platforms with the objective of increasing brand and product awareness. Tangible results will be driving increased reach and engagement of their social content, driving up traffic to all business owned assets and social profiles, as well as increasing followers across key channels. Working closely with the marketing team along with the wider business, the candidate will raise the profile, increase share of voice, deliver positive brand sentiment and, ultimately, contribute to business growth. This is a global role, reporting into the Head Of Marketing and working closely with the Creative Lead and local business teams.

Role responsibilities:
  • Play a key role in optimising  global and regional social media strategy to drive engagement with existing followers and customers, as well as acquire new followers through highly targeted and effective campaigns 
  • Ownership of the global social media publishing calendar, including responsibility for aligning their brand with new and emerging social media trends 
  • Day-to-day posting, content optimisation and community management of global social media platforms  
  • Work with the Head Of Marketing and Creative Lead to leverage business- and user-generated-content  
  • Review and manage the social media accounts of key business partners   
  • Define the strategy for their internal broker social media accounts, supporting the team with an ongoing calendar of content and story ideas   
  • Create and communicate social media best practices, case studies and guidance to the wider business   
  • Use data driven insights and analytics to refine and improve the effectiveness of the social media strategy 
  • Regular competitor analysis 
  • Review and update the business’s Social Media Policy, and other related guidelines
Experience & requirements:
  • Degree level or equivalent – has in-depth knowledge of social media marketing through a min of 3 years’ work experience in a relevant role  
  • Has proven in-depth knowledge and experience of all social media channels, and competence in managing multiple profiles simultaneously 
  • Can demonstrate a thorough understanding of how businesses can and should use social media 
  • Experienced in creating content and posting on multiple channels regularly 
  • Proven ability to develop creative content and campaigns for use across multiple channels 
  • A confident communicator with excellent writing and editing skills 
  • Ability to work with complex information and distil into content for consumer-facing promotions
  • Experience at creating social media plans for live events, creating engaging content for all channels
  • Ability to work in a fast-paced environment and under pressure
Desirable:
  • Experience in yachting, high end/experiential travel or other luxury businesses

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