• Full Time
  • London
  • 44,000 GBP / Year

Our client is a leading Media Agency working with world beating Brands.

About the team :

The Media Activation team is responsible for providing thoughtful and exciting recommendations for Search, Social, Display, and Video, owning supplier relationships, and then executing those recommendations expertly. The Media Activation team leverages their mastery of each channel to make sure its recommendations are consistently excellent and innovative, and that in-channel performance and data integrity is maximised.

About the role:

Programmatic involves planning & flawlessly executing programmatically bought media plans. Deploying unsurpassed platform knowledge & smart use of audience data, you will be developing industry-leading technology (secured through collaborative supplier partnerships) to facilitate 1:1 communication with our audience.  You’ll ensure on-going and timely optimisation is delivered whilst constantly looking for opportunities to improve campaign performance. You will also be responsible for collating spend forecasts, creating and monitoring campaigns to deliver on planned targets. Your focus will be on in-depth analysis, trend spotting, accurate execution, and leading and developing a team.

Role duties:

Campaign Management

  • Build effective media plans to organise campaign actions and goals
  • Deliver in depth analysis during and post campaign to understand performance beyond top line metrics
  • Demonstrate clear and thorough understanding of display, video and audio advertising and deliver well-developed intelligent campaigns to successfully hit client KPIs.
  • Collaborate with other departments to get the most out of campaigns
  • Have a deep knowledge of the industry and always consider how this can be brought to the day to day
  • Working with external partners (e.g. publishers) for planning, buying and optimising media buys

Client Management

  • Agree with the clients on targets and how to achieve them. Provide forecasts and monitor campaigns
  • Ensure work is in sync with overall media campaigns and plans are in agreement with the internal teams, clients and are aligned globally where applicable.

Media Skills

  • In-depth knowledge of display, video and audio and strong working knowledge of biddable platforms/DSPs (Google Ads, in particular)

People Management

  • Leverage other people’s skill set to deliver results in clients’ campaigns
  • Contribute to the upkeep of display best practice, and contribute to documentation of this
Required skills:
  • Proven experience (3-4 years) agency-side or client side working on programmatic campaigns with excellent experience of Google Ads.
  • Experience with planning and running display and video campaigns on Google Ads, including running Discovery and Trueview campaigns.
  • Strong analytical skills and a natural affinity for numbers is key; you must be able to analyse raw data, draw conclusions and develop actionable recommendations as needed
  • High attention to detail with an understanding of optimisation levers across platforms
  • Experience running display and video audience and creative testing (e.g A/B testing)

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